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#AIRTABLE TEMPLATES VENTURE SOFTWARE#

#AIRTABLE TEMPLATES VENTURE SOFTWARE#

Now software shows up at work all on its own, introduced by individuals who champion its wider use. It’s hard to fathom now, but there was a time when adopting new software could take months, quarters, or even years. In order to succeed in the current Age of Connected Work (more on that below), software companies must rise to meet the demands of the market-and that means building a product for end users and then distributing that product directly to those same end users. And the consumerization of software means that end users now demand better experiences from the tools they use. The center of power has shifted from the buyer to the end user. Any company-even those selling to large enterprises or operating in niche vertical markets-can adopt PLG principles to improve user experiences and increase go-to-market efficiency.Īnd they should: Product-led growth isn’t going away any time soon.

11 principles for the Age of Connected WorkĬompanies with a product-led growth strategy-think Slack, Calendly, and Datadog-are able to grow faster and more efficiently by leveraging their products to create a pipeline of active users who are then converted into paying customers.Īlthough it’s rightfully associated with viral, freemium, bottom-up distribution, product-led growth is more than a simple go-to-market formula.

Is a PLG strategy right for your product?.